Intro

The ICON from Wilkinson Sword is a new razor that’s launched in Europe – Germany first.  Wilkinson Sword came to us as they wanted to  drive awareness of the new (and disruptive looking) razor, creating real desirability they wanted to get Wilkinson Sword noticed, and invite younger consumers to reappraise to try the ICON.

Challenge

To get men to consider Wilkinson Sword as a desirable & cool brand choice for them Combining a stand out idea whilst showcasing the attributes of the product in 30” whilst also working with more than one brand team in more than one country.

Solution

We delivered a visually captivating creative that highlights the sophistication and timeless appeal of the razor & the essence of the Icon.  The Icon is a premium product that stands out in any bathroom and creates a lasting impression.  Because it was launching in Germany first, we shot extra footage so this could be adapted when it hits the other markets.

What we are proud of

Hitting the brief first time and turning it round super quickly for a successful launch.