Intro

Baggi consultancy came to Jam as they were in the midst of a rebrand for the charity and they were interested in producing a video to capture the story of the Trust, it’s purpose, what it does and how it makes a difference.

Challenge

Originally we were looking at using a Mixture of stock footage, animation (logo, maybe illustrations ), and some talking heads (e.g. shops where the Trust has made a difference).  But after chatting to several directors about the film + having the little issue of Covid to contend with we came up with a different concept.

Solution

We proposed that this would be 100% specially shot footage with the voiceovers being real people from various different retailers telling their story. Because we were in the height of the pandemic, these were conducted over the phone with relative shots over the top.