Intro

Agency Motel Company partnered with Jam for their Play OJO ‘Sounds like OJO time’ campaign to version assets for UK broadcast delivery and International localisation for Peru. Jam’s role was to take supplied creative, already translated, and ensure every asset was culturally tuned, compliant, and ready for Clearcast approval.

Challenge

For each part of the campaigns, Motel supplied English masters ready to be versioned for UK audiences. While supers were in place, audio and timing needed to be aligned with UK gambling and TV advertising regulations.

Solution

The team advised on legal text sizing, positioning and hold durations, carried out audio amends and clocking, and managed full QC and delivery for Clearcast submission.

Alongside UK delivery, Jam also supported international rollout by producing fully localised creative adaptations for the Peruvian market to great success, delivering 2x 30s, 2x 20s and 2x 10s ads for TV and online video

Through precise localisation, compliance handling and efficient workflows, Jam ensured every asset was broadcast-ready, approved first time, and delivered on schedule.