Intro

Allica were revamping their Money Hat campaign requiring a suite of lifestyle and photography assets and an updated TVC and Radio campaign.

Challenge

Produce Allica-owned imagery of our key brand and product assets to use across all marketing touchpoints. Capture a mix of stills and motion content that work for web, socials & campaign assets.

Solution

Jam organised a shoot with 2 x units capturing lifestyle and product photography and motion throughout the day. In parallel our activation team seamlessly managed the adaptation of the TV & Radio assets delivering to media well ahead of the deadline.