Intro

Fifa were launching a new digital offering called FIFA+ They needed various peices of marketing material which they came to Jam for

Challenge

In order to make the launch a success FIFA+ needed certain assets & fast – Internal marketing launch tape, a music sonic for the Fifa+ animation & a promo for the new Ronaldhino documentary which will help launch the new platform

Solution

We found an amazing track to help support the clip based marketing reel. Unfortunately we had to change this for rights issues when it went out to the general public but we think the track we found was equally as stand out. We reached out to our international musician contacts and found a trusted colleaue in Poland who we held a “live” writing session with us & the client to get exactly the right sound we were looking for

What we are proud of

The Marketing tape. Initially briefed as an internal film and the brief was “goosebumps” the organisation loved it so much it was used as the public launch film and screened during Qatar 2022. The Rhonaldino trailer was re posted on instagram by Rhonaldhino to all his fans.