Intro

The Trade Desk were launching a huge retargeting campaign across EU markets and needed to adapt dozens of creatives into multiple languages

Challenge

Transcreate the copy using in-market copywriters who specialise in B2B Marketing comms to ensure the industry terms and creative idea are carried through in every language.

Solution

Jam used our network of in-market copywriters with category relevant experience to transcreate the copy and then adapted 100s of HTML and static banners across the 2 month campaign