Intro

Wieden+Kennedy created the ‘Your way in’ Campaign for Revolut but with different market maturity and cultural attidues a different creative approach was needed for France

Challenge

Jam were tasked with re-strategising the campaign with W+K and the Revolut local french team. Jam worked to re-write copy with a new approach to develop a campaign that would resonate best with the market.

Solution

Following rounds of creative copywriting we landed on ‘votre ticket d’entrée’ back translated as ‘Your Entry ticket’. All phone UI assets were rebuilt for mass localisation and assets adapted across TV, Digital, Social and OOH