Creative localisation with Revolut: Votre ticket d’entrée
Revolut’s journey began with Wieden + Kennedy London’s ‘Your Way In’ Campaign – a spark of creativity that ignited the marketing landscape. Yet, the French market’s unique pulse demanded a thoughtful recalibration, and that’s where Jam stepped in.
United by a shared vision, Jam embarked on a mission to finesse the campaign’s essence for the sophisticated French audience. Collaborating closely with W+K and Revolut’s local French team, a campaign identity emerged – ‘Your Way In’ evolved into ‘votre ticket d’entrée’, translated as ‘Your Entry Ticket’.
The crux of this transformation was the seamless fusion of creativity and strategy. Multiple iterations of creative copywriting paved the way for a name that resonated seamlessly.
Through a long-standing partnership that spans Jam’s 6 years of business, Jam and W+K delivered an all-encompassing ATL campaign. Out of home proved difficult due to the copy lengths of the French language, but our talented team of designers worked within the campaign guidelines to execute each layout with great success.
What we produced
- OOH: 4 Masters to 4 adapt placements
- TVCs: x8 (4x 20s & 4x 10s) – 2x new creative cuts to combine creatives.
- OLV & Social: 1x 60s, 2x 30s, 8x 15s
Want to know more about how Jam can help your brand to Localise your content? Contact us today and find out why Jam should be your choice for your next localisation campaign.
