Yesterday FIFA launched FIFA+, their direct-to-consumer, one of a kind streaming platform. An amazing free new platform, brilliant people and a fantastic opportunity for us.
A couple of months ago FIFA asked us if we wanted to work with them creating some of their launch assets – with our strong background in both sport & promos, this brief was pure Jam – 100% yes!
Our first brief was to create an internal sizzle reel for stakeholders at FIFA. They supplied us with the archive assets and asked us to creatively edit “something that would give us goosebumps”. It went down so well, the decision was made to make it part of the actual launch campaign.
We are so proud of it and we hope it gives you “the bumps” – Let us know!
