The Power of Meaningful Brand Storytelling
How Meaningful Storytelling Drives Audience Engagement Across Platforms and Markets There’s a staggering amount of content in the world. Enough to fill every commute, every coffee break and every slightly-avoidant scroll before bed. Some of it’s excellent. Some of it’s beautifully produced. A surprising amount of it’s expensive. And yet, most of it disappears almost […]
From Global Scaling to Localized Advertising: How Adaptation Has Shifted in the Content Game
Most brands still think translation is enough. Localized content proves why that isn’t even close. For years, global brands have been pushing out big, universal campaigns. One story. Many markets. Translated a few times and shipped out. But now we expect brands to understand their audience’s world, not just their language. We want content that […]
Is AI a Threat to Creativity? How to Stay Creative in a World Obsessed with AI & Automation
Staying creative in an automated world can be challenging. Scrolling LinkedIn, reading a tech blog, or sitting in a marketing meeting, it’s hard not to go a day without the same buzzword reverberating against the walls: automation. It transforms everything. From how content is distributed to its very own creation. But here’s the real question […]
Agile Partners vs Agencies – why you need a blend for producing content
Are content agencies really dead, or do we just need to rethink how we use them? Content needs to be produced at scale and quickly. And clients want new ideas and creatives, but need them real time. Traditional agencies are brilliant at the bigger picture and brand platforms, but getting content which scales and is […]
Content on a Budget: Big Expectations & Great Delivery
Budgets are stretched thin, spread across countless platforms, while teams are still expected to deliver content on a budget that truly cuts through the noise. Creating winning content today takes more than great ideas. It takes smart tech and agile teams who can turn creativity into multi-channel content that works everywhere. By moving quickly, working […]
JAM Takes On Padelfest: A Charity Padel Tournament
Dream team and father-and-son partners, Harry and Neil, swapped their PowerPoint decks and client deadlines for a day of fast-paced fun as they stepped onto the court for an unforgettable charity padel tournament. Welcome to Padelfest: London’s first ever charity padel tournament, hosted by Mail Metro Media at the vibrant Earls Court Padel Social Club. […]
Content Production in Richmond: Burt’s Bees Winter Campaign Brought to Life
Client: Lovers Agency (for Burt’s Bees & Boots) Campaign: Grab Nature’s Nectar Location: London, Manchester, Birmingham, Leeds Industry: Beauty, Retail Date: Winter 2025 Campaign Overview: Grabbing Nature’s Nectar In Winter 2025, Burt’s Bees (whose UK office is in Richmond) launched its Grab Nature’s Nectar campaign in partnership with Boots. Lovers Agency who were in charge […]
Why Being Multi-Skilled in Creative Industries Is a Superpower
When I moved from TV into advertising, someone told me I wouldn’t make it. “You’re too multi-skilled – you won’t be taken seriously.” That age-old saying came ringing home: Jack of all trades, master of none. But there was just something scratching at my skin about this. A whisper in my ear, a frown, battling […]
Anytime Fitness: Lift Your Confidence
Anytime Fitness is one of our newest partnerships, but as the Jam Fam are fitness obsessed it was the perfect addition! Our first campaign brief was for a series of videos on “Gymtimidation” the fear of going to the gym when you’ve never been before, the challenge was how to get those people into the […]
Revving up Revolut France for W+K LDN
Creative localisation with Revolut: Votre ticket d’entrée Revolut’s journey began with Wieden + Kennedy London’s ‘Your Way In’ Campaign – a spark of creativity that ignited the marketing landscape. Yet, the French market’s unique pulse demanded a thoughtful recalibration, and that’s where Jam stepped in. United by a shared vision, Jam embarked on a mission […]
