Agile Partners vs Agencies – why you need a blend for producing content
Are content agencies really dead, or do we just need to rethink how we use them? Content needs to be produced at scale and quickly. And clients want new ideas and creatives, but need them real time. Traditional agencies are brilliant at the bigger picture and brand platforms, but getting content which scales and is […]
Why Being Multi-Skilled in Creative Industries Is a Superpower
When I moved from TV into advertising, someone told me I wouldn’t make it. “You’re too multi-skilled – you won’t be taken seriously.” That age-old saying came ringing home: Jack of all trades, master of none. But there was just something scratching at my skin about this. A whisper in my ear, a frown, battling […]
