Anytime Fitness is one of our newest partnerships, but as the Jam Fam are fitness obsessed it was the perfect addition!
Our first campaign brief was for a series of videos on “Gymtimidation” the fear of going to the gym when you’ve never been before, the challenge was how to get those people into the gym and show them that it wasn’t scary or overwhelming but a friendly and inspiring place to exercise.
We were asked to produce a film, by coming up with a creative that also incorporated graphics it kept it fresh, relevant, modern and worked well across digital platforms.
The video was a 1 day shoot in central London with members of the Anytime Team and specialist models, the graphics & post were done in house by our edit team.
Based on the success of the video we were tasked with producing the opening and closing video for their two day corporate conference based at the F1 track in Silverstone, because of the location, they wanted to use this as a base for the creative.
We also filmed the event and interviewed all the key stakeholders.
It was a great day, the resulting video was a success and we’re really looking forward to this years event!
