Are content agencies really dead, or do we just need to rethink how we use them?
Content needs to be produced at scale and quickly. And clients want new ideas and creatives, but need them real time.
Traditional agencies are brilliant at the bigger picture and brand platforms, but getting content which scales and is produced quickly – that’s where we come in.
Agencies have the strategy, the platform and the plan, but they’re missing the speedy, flexible team who can create, adapt and produce content at scale.
So, when we think about agencies, it is not that they don’t work anymore (because they totally do), it’s about how brands just need a blend of both worlds.
- Big thinkers
- Agile partners who can produce at scale
At Jam, we’ve built our whole model around this reality. And we love a good challenge!
We’re built for rapid content production and adaptation, leveraging our multi-skilled team of creatives with automation, to react in real time and serve up content across multiple markets and channels without missing a beat.
And it all starts with knowing your audience: their needs, interests and preferences.
All so that we can ensure the content truly resonates, whether that’s digital, print, OOH or TV and radio.
The key to our success is not competing with agencies for the headline ideas. It is partnering with brands to deliver the execution that brings those ideas to life.
How do we do that?
Having a clear process where we streamline production, utilise technology, and use our epic team of multi-skilled creatives to create top-quality content like a well-oiled kitchen.
How traditional content agencies are evolving
For big campaigns that take months to deliberate. For processes which are linear and super deliberate, agencies thrive.
But where market conditions change weekly and attention spans shrink by the second, the production layer that sits beneath those big ideas and strategies needs to be created at a completely different pace, stretched across budgets and produced at scale.
That’s why we built JAM.
It’s not about slow production pipelines and layered approval systems. It’s about adapting and producing content…quickly.
That’s not to say we don’t love agencies (we do!). We love working alongside agencies and their big ideas, helping to execute on the strategy by creating content at scale across every medium.
But perhaps, brands could start thinking about a different approach to their creative output.
Where some still want an agency for strategy and big campaigns (that’s great!), but others want a partner who can work alongside the agency to scale content output.
Maybe, it’s about a new hybrid model.
A model which utilises a team of multi-skilled creatives who move at lightning speed by blending tech with creativity and are especially effective for collaborating and moving quickly.
What Content Brands Need to Produce
Producing a good piece of content isn’t about churning out bland copy or stale images.
But creating narratives that connect with your target audience? Now that keeps your customers coming back.
And the only way to do that is to understand your audience.
A well-seasoned content production process across print and digital ensures that every piece of content is purposeful, and ready to scale as your business does.
But you’ve got to know what your audience craves.
By focusing on your brand’s content efforts in producing high-quality content that speaks directly to your audience, you can build a trusted connection, and set the table for long-term success.
Where Agile Partners Fit in the Content Production Process
An agile partner doesn’t just act like a vendor – we’re more like an embedded teammate who’s got your back! At JAM, this looks like:
- Rapid Content Production: From brief to shoot to delivery in days, not months – now that’s what we call fast.
- Built-In Flexibility: We pivot based on real-time data, client needs or cultural moments.
- Content Planning and Calendar: We schedule and manage production so every single asset aligns perfectly with objectives and delivery dates. Every project starts with a strong content idea to guide the production process.
- Multi-Format Content: From print and OOH to TV, digital and social – we create content for every channel under the sun. Choosing the right content format for each channel and audience is key to maximising impact.
- Seamless Collaboration: No silos, no bottlenecks, no drama! Feedback and assets are centralised to keep everything moving smoothly.
- Scheduling and Managing Production: We ensure every step is on track and include a promotion plan to maximise content reach and engagement.
It’s not about just offering a service – it’s about creating value in real time (and having a blast doing it!).
Agencies often have loads of specialists working separately on one piece of content. Each specialist needs a brief, a process and sign-off. You will get incredible content, but it may stretch the budget and the timescale.
But agile teams?
We’re built totally differently!
Our team can adapt, shape, edit and deliver without waiting around. We play a crucial role in ideating, producing, and distributing engaging content across platforms to drive results.
This is exactly why agility matters so much in content production.
The fewer barriers in the workflow, the faster content reaches your audience – simple as that!
Content Activation: Where Agility Really Shines
It’s not just about creating brilliant content (though we love that bit!).
It’s about getting it out there in the right places at exactly the right time.
That’s why JAM has a dedicated Content Activation arm – we help brands get their content seen and shared all over the world, so it drives proper attention and performance through strategic content promotion across the right channels and mediums.
But what works in London, UK, may not have the same impact up North or for international markets.
When creation and activation work hand-in-hand, you can spot shifts early and adapt way faster than traditional models allow.
We can scale content across markets, platforms and formats to ensure each word, image and production – makes an impact.
Localising Content Assets
Localising content is now a fundamental part of the production recipe.
Brands want to scale across regions and audiences, each with its own unique cultural tastes and expectations.
At JAM we adapt our produced content to suit each market and message perfectly.
The goal? Build awareness, deepen connections and drive action no matter where in the world you are!
And doing all this, quickly!
The Value of Speed Without Sacrificing Quality
There’s this massive misconception that moving fast means cutting corners – total rubbish!
With the right structure and multi-skilled teams, brands can absolutely have both speed and quality (we should know – we do it every day!).
Leveraging technology and specialised skills to accelerate production without sacrificing quality, has been a key part of our processes at JAM.
It’s as simple as that.
Smart, scalable storytelling backed by brilliant technology.
It lets us accelerate production without reducing impact, one bit.
The New Hybrid Model
The future isn’t content agencies versus agile partners – that’s old thinking!
The future is a hybrid model where brands can choose exactly how they want to scale.
Some will keep their agency for high-level thinking and bring in JAM for speed and output. Others will rely on agile production from start to finish.
At JAM, we’re built for the here and now. We help brands smash their content marketing goals and drive proper results by combining strategy, speed and measurable performance.
Because content waits for no one – and neither should you!
