Using a centralised localisation agency allows you to maintain control and production efficiency, while leveraging years of localisation expertise to deliver content that speaks well to each market, and stays true to your global brand.
Translation
Direct translation of copy taking into account the context, industry/category specific terms and local language nuance.
Transcreation
Creative Translation to translate the whole concept or idea. Our creative team will collaborate to provide multiple transcreation options with a rationale for each route.
Jam use in-market native speakers for translation and transcreation to ensure our language is up to date and spot on for that market, we use professional advertising copywriters with category experience that’s relevant to your brand.
Absolutely. We take each market’s key messaging and brand positioning into account when creatively localising a global campaign, and tweak copy & messages accordingly to ensure that each local market get’s the best out of a global campaign.
Local markets can have as much or as little creative freedom as you want.
We don’t believe that one size fits all when it comes to delivering your campaign, as an agile partner we’ll design the right workflow around your deadlines and timings, and move heaven and earth to get your campaign delivered as quickly as possible.
We utilise technology, quick scale-up, and highly optimised workflows to do this.
No problem. Our highly experienced team have produced and delivered TV ads to pretty much any country you can think of.
We’ll help you navigate the TV Clearances and trafficking to ensure there are no last-minute panics with your campaign.
Jam can consult with the creative agency and production company in advance of the production, to advise on shooting plates, and blank packs with tracking markers, to allow us to then model the different pack size and shapes in post-production and replace with the correct local market label.
There are many ways to make your localisation or adaptation campaign more efficient ranging from templating your assets, using direct cut-downs for social, negotiating talent pools for Voiceover, exploring AI and Automation opportunities.
At Jam we always look for the opportunities to optimise our client’s budget and make recommendations.
Creative Adaptation of TV commercials for social and digital channels is a speciality of ours, we’ll take the existing content and assess what can be used for social & digital, what additional elements might need to be created from motion graphics to supers & subtitles, and also at how the campaign idea can be expanded in the most relevant way for the channel.
Check out our case studies for more examples.
Jam act as your in-house overflow facility, we’re fully up to speed with your brand guidelines, ways of working and your Marketing team’s expectations.
We can switch on resource incredibly quickly, picking up a job part way through or from the very beginning, and deliver a seamless experience for your internal clients.
Basically, we’re a secret weapon for your in-house agency/studio.
Launching a new product is never easy, especially on a tight budget.
We’ll help you produce the right amount of eye-catching content, quickly & efficiently, to get your brand noticed.
Check out our case studies for Wilkinson Sword and McCormick to see more.
Jam has a black book of crew members that we are able to mobilise at short notice for our clients.
From a one man shooter, to a full scale crew, Jam are able to source the Crew and Kit you need to get your shoot done, on time and in budget.
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